Rich People, specifically Rich American Women, can't get enough of Lilly Pulitzer floral print dresses, skirts, and most disturbingly, capris. Lilly Pulitzer is the actual name of the woman who started this fashion line. She was school friends with Jackie Bouvier (future Jackie O.), which gives her an almost instant Rich People credibility. Then, when she was 19, she eloped with one of the Pulitzers (the same family that gave its name to the Pulitzer Prize). The Pulitzers moved to Palm Beach (classic Rich American behavior) and Lilly opened a citrus juice stand. She had some dresses made out of citrus-colored prints to hide the fact that she was often covered in orange juice.
It remains unclear whether or not Rich American Women really like to wear ridiculously bright clothes, or whether they do it because of peer pressure or because they read about it in The Preppy Handbook.
* This is definitely an American thing. You don't see Rich French Women running around in Lilly!!
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